The 2026 Rose ParadeSaturday, October 17, 9 a.m.
The parade starts at 9 a.m. on Saturday, October 17, 2026, at Front Street and Glenwood Boulevard and ends inside Rose Stadium.4
Viva La RosaA quinceañera float in the Rose Parade
Viva La Rosa began in 2022, when immigration lawyer Ginger Young, mother of 2022 Texas Rose Festival Princess Olivia Bristol Young, brought a quinceañera float to the Rose Parade.1
On the float
The float traditionally brings more than 30 quinceañeras along with baile folklórico, Aztec dancers, a Tejano band and Mariachi Los Caporales.2
- More than 30 quinceañeras
- Baile folklórico
- Aztec dancers
- A Tejano band
- Mariachi Los Caporales
The tea partySeptember 27, 2026, Pyron Garden
On September 27, 2026, 30 quinceañeras and their families gathered at Pyron Garden for a tea party marking Viva La Rosa’s fifth year in the Rose Parade. The Tyler Morning Telegraph quoted organizer Paulina Pedroza.3
Rose City FiestaAlso in Tyler, during Hispanic Heritage Month
During Hispanic Heritage Month, Tyler holds the Rose City Fiesta at Bergfeld Park, hosted by the Tyler Hispanic Business Alliance with the City of Tyler. The October 2025 event had ballet folklórico, Aztec dancers, vendors, food and drink trucks, live music and artisan gifts.5
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